Untraditional bank proving popular with consumers (as reported by Jenna Wortham via nytimes.com)

In a time of increased regulation and pressure on banks, consumers find themselves on the hook for more fees and penalties. Simple, an online banking startup based in Portland, Oregon is looking to change that. Not only does the company refuse to charge any fees to its customers for banking products, but Simple offers customers a myriad of data rich and customized analysis of spending habits. Read more about this alternative to traditional banking here.


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