There is a new breed of financial advisor, and this one is focusing on middle class clients other than the ultra rich. These new advisors seek to address the scarcity of financial advice for those with less than $100,000 in assets, all while providing their services a reasonable price point. Realizing that investors have different needs, these firms offer personalized advice and planning tools for an individualized approach to investing and retirement planning. Seeing the increasing demand for individual advice is not limited to 20 something’s disinterested in the stereotypical grey haired advisor, established firms are also throwing their hats into the ring. This increased competition is great news for potential customers. As these firms compete, prices, and account minimums are reduced (in some cases accounts can be opened with >$10,000 of investable assets) and the amount of services offered is increasing. Ron Lieber with the New York Times sheds some light on this new industry and charts the various advisors fees and minimum balance requirements. Click here to read the full article.